We create more than marketing.
We create experiences that change behavior.
Behavior doesn’t change because of messaging or marketing. It changes through connected experiences. And those experiences have the power to influence mindsets and motivate real change.
At MHNJ, we are the behavior change experience agency. We are a unique collection of healthcare experts, curiosity-driven strategists, social scientists, data gurus, UX wizards, copy smiths, and artists who are forging a new, science-based way forward in healthcare marketing.
So whether you have an underperforming brand or are gearing up for an upcoming launch, whether you're a global pharmaceutical company or a new biotech—if you’re looking for results, MHNJ is the agency for you.
WORK THAT WORKS
AGENCY LEADS
Jill Beene, President
I am in the enviable position to be working with the most resilient and intelligent people in the business. This has been especially important, given the amount of change we’ve encountered. Not only have we thrived during the COVID pandemic, we also brought two separate agencies together to form a single MHNJ. This could have overwhelmed and paralyzed us; instead, we made change part of our DNA. The incredible people at MHNJ took this opportunity to rebuild and bring our agency to the next level. Our teams are whip smart, deeply committed to building strong brands, and passionate about creating experiences that change behavior. Come experience us for yourself!
Connect with meRodney Sexton, Chief Strategy Officer
At MHNJ our strategists create behavior change experiences that are not to be missed. Since I joined in 2019, we’ve elevated engagement to experience and innovation, brought in industry changemakers, doubled the size of our customer experience and experience design teams, tripled our data and analytics offering, and are building a social science specialty large enough to ensure every tactic drives behavior change. We are cultivating hybrid strategists, creating a behavior change data offering, and launching healthcare movements that are fundamentally changing patients' relationships with pharmaceutical brands.
Connect with meBruno Abner, Chief Creative Officer
After leading McCann Sao Paulo to become the most awarded agency in LATAM, I took the role of chief creative officer here at MHNJ. My goal is to make MHNJ the most creative agency on planet Earth! The talent and skill of our team are just amazing—and when we put talent and skill together with clients who want to make real change, it is magic. Since I joined in 2020, we have won big at Cannes, the Clios, the One Show, the Mannys, and more. This year we made it into the Cannes Lions Top 10 Creative Agencies, but I think we can still do so much more.
Connect with mePamela Pinta, EVP, Dir of OmniChannel Business
I joined MHNJ last fall to drive internal change and move omnichannel marketing from an idealized approach to a fully realized way of doing business for our clients. I have the distinct pleasure of being a provocateur of change while also working across all the disciplines of MHNJ to build solutions that work. To ensure that behavior change experiences work, I am coaching our business leaders to function as marketers and authorities on planning, execution, measurement, and innovation. I’ve seen so many traditional account people over my career who work on the business instead of getting into the business. One thing I know for sure; we can’t lead behavior change if we don’t change how we lead your business.
Connect with meChrisAnn Patrick, EVP, Finance Director
Always striving to balance “the numbers” with the strategic and operational needs of the business, I am incredibly proud of our team of business managers who support every client engagement across the agency. Constantly pivoting as client and industry financial trends evolve, this team of true subject-matter experts is always ready to shoulder the complexities of these changes on behalf of their agency partners. Encouraging financial excellence in all facets of our business is at the heart of what we do every day.
Connect with meMichele Diaz, VP, HR Business Partner
In this ever-evolving world, our team focuses on redefining the role of HR and proactively building relationships to challenge how we think about our talent. Fusing an empathetic approach with a business-minded perspective, we lead with heart and mind to do what’s best for our most valued “clients,” our people. Our partnerships foster trust and establish connections that help cultivate our talent and pave new career pathways. If you’re looking to redefine the role you play and are excited about being a change agent for your teams and your clients, you’ve come to the right place.
Connect with me