Marcia Goddard / President
By partnering with clients and leveraging her extensive category and customer knowledge, Marcia demonstrates her commitment to building successful brands. With enthusiasm and dedication, she pushes the exceptional minds at McCann Health to generate work that is strategically sound, uniquely creative, and consistently recognized by industry accolades. Leading our talented teams, Marcia champions work that makes an impact for clients. Marcia‘s dedication over the past 23 years has helped MHNJ develop a well-known reputation for a strong award-winning product; a bold, creative spirit; and long-standing client partnerships.
“The world of reality has its limits; the world of imagination is boundless.”
Pete Irizarry / EVP, Managing Director, Growth Officer
Pete has led a distinguished career working on a diversified group of blockbuster brands for large, blue-chip global pharmaceutical and biotech companies such as Gilead, Novo Nordisk, Shire, Janssen,
AstraZeneca, and Bristol-Myers Squibb. During his career, Pete has participated in the marketing of brands from every vantage point. As part of the Wyeth sales team, he saw firsthand the impact healthcare
communications and programs have within the patient community.
“Believe you can and you’re halfway there.”
John Kenny / Finance Director
John has spent the past 13 years as a member of the McCann Health family, collaborating with leadership in the creation of annual and quarterly budgets including client revenue forecasts and
detailed operating expenses. He is known for his attention to detail and is characterized as an invaluable partner not only for clients
but for internal teams. Beyond extensive budget and analytical support for the agency, John has been a leader in advancing and improving financial policies and processes for the network.
His many accomplishments include developing the McCann Health revenue recognition policies that guide the rest of the network today.
“The way to get started is to quit talking and begin doing.”
Deb Jamer / EVP, Operations
Deb’s practical, dynamic attitude is what makes McCann Health NJ–and its people–so special. A 27-year agency veteran, Deb has spearheaded many of the operational processes that have become the industry gold standard—for both global and regional accounts. She started in Account Services, where she helped to launch and grow business for a variety of clients, including GSK’s vaccine franchise and Pfizer’s Zyvox. Her unique ability to organize, anticipate, and act upon the needs of clients and staff propelled her to the position of EVP, Operations. In this role, Deb has implemented programs that streamline agency procedures as well as those for employee recruitment, orientation, and training.
“Take a chance. You never know how perfect something might turn out to be.”
John Reid / Chief Creative Officer
John has spent 20 years assembling teams, expanding businesses, and crafting work for a
variety of clients ranging from Pfizer and AbbVie to Microsoft and HBO. His talents have been recognized globally by Lions, Cannes Lions Health,
Clios, Clio Health, Communication Arts, Effies, Webbys, and W3.
John’s passion for blending storytelling, advertising, and technology has cultivated many seamless experiences that have
pushed boundaries and broken barriers in marketing. He believes that nothing is more personal than a person's health and strives to create work
that starts real, meaningful conversations that motivate audiences to act and live healthier lives.
“Rules are what the artist breaks; the memorable never emerged from a formula.”
Rodney Sexton / EVP, Director of Strategic Services
As EVP, Director of Strategic Services, Rodney leads all areas of strategy and has a perfect background to do so. He is passionate about buying psychology and searching for the why under the why until no more whys exist. Changing a belief does not change a behavior; only motivation changes behavior. With 25 years of experience in pharmaceutical marketing, Rodney has led professional and DTP promotion, medical education, and multichannel assignments (promotion, digital, medical education, managed care, PR). He has deep experience in oncology, cardiovascular, CNS, endocrinology, pain management, and vaccines, as well as corporate/franchise/product-level branding and strategy development. Rodney believes it is no longer sufficient to just build brands and engagements; we must build movements that create a “healthstyle”—the integration of healthcare with lifestyle.
“Content is king, but engagement is queen, and the lady rules the house.”
Maha Elashri / EVP, Managing Director
Maha has built a long-standing career by taking sparks of imagination and turning them into sustainable business strategies. She thrives
on growing her clients' brands by challenging the current standards and building meaningful and impactful brand experiences. She has spent
more than 20 years creating integrated advertising and marketing solutions. She has also launched and managed agencies
for networks such as NCI, IPG, and Omnicom. She is known for galvanizing and leading teams, operating seamlessly across matrix environments
with a focus on results and clients, and having a well-developed sense of humor.
“Change is inevitable. Growth is optional.”
—John C. Maxwell
Pat Howard / Human Resources Director
Pat joins McCann Health New Jersey from LabCorp, where she led the HR function for the Northeast with particular focus
on HR transformation, leadership and talent development, and retention strategies. Prior to that, Pat was a Strategic HR Partner
at Emblem Health, where she was part of a team that implemented a new HR Business Partner model while supporting the Chief Clinical Officer
and Medical Management leaders in organizational redesign, talent, and change management. Pat also held an HR leadership position at
Stryker Medical Devices, where the primary focus was driving Gallup employee engagement, leadership and succession planning, employee relations, and
diversity and inclusion for the R&D and Global Marketing functions. Prior to that, Pat held various HR positions at Wells Fargo, Prudential Financial, and Citibank.
Pat holds an MS.Ed degree in counseling from Fordham University and a BBA degree in industrial psychology from Baruch College.
“Do not go where the path may lead, go instead where there is no path and leave a trail.”
—Ralph Waldo Emerson