“We wanted to create a true-to-life experience, and the power of VR, combined with live action, was the best medium to build empathy and understanding of the patient perspective.”
— Katharine I, SVP, Creative Director
“We brought the feeling, thinking, intensity, and experience of an emergency room into a VR headset—to raise awareness of a rare blood disorder and healthcare disparities in an interactive and (hopefully) memorable way.”
— Michal L, Senior Scientific Strategist
“There is something so palpable about this VR experience, which I feel will only lead to more awareness, empathy, education, and conversation about this rare disease. I’m thrilled to have worked with a creative team and brave clients who challenged the status quo.”
— Rebecca B, Head of Production
